Social Media Marketing Strategy

Custom social media marketing strategy built to help you achieve your goals. Whether you’re looking to get your big break as a musician, drive sales as a small-to-medium sized business, or change consumer perceptions as a Fortune 100 company, you need a strategic roadmap put in place to help you get the most out of social. We’ll dive into your desired target audience, competitors, current social performance, and industry best practices to tailor an actionable strategy just for you or your business.

content strategy & planning

Learn how to plan for and create content that moves the needle. Through Flying Hare’s content planning process, you’ll discover how to take the stress out of content creation with the help of content pillars, planning docs, and more.

Social platform Strategy

Not every individual or business is suited for every social media platform. Learn more about what each platform can (or can’t) provide to you or your business, understand platform algorithms, and map content appropriately based on our expert guidance.

Social engagement strategy

Social should be social, right? Learn how to properly engage with your audience across social platforms in order to boost audience affinity, develop your (personal or business’) brand voice, meet social customer care needs, and more.

Social reporting & analytics

Social analytics can feel overwhelming to even the most seasoned marketers. Between metrics that differ from platform to platform, unique-to-social lingo, and seemingly endless data available to the curious viewer, getting a handle on social reporting can feel impossible. We’re here to help you not only understand social data, but wrangle it into actionable insights that will help you steer your strategic approach across social (and sometimes even non-social!) channels.

influencer marketing strategy

Not all “influencers” are created equal. Leverage Flying Hare to help vet influencer partnership opportunities, evaluate contracts/proposals, guide influencer use SOPs, decode influencer-provided impact reporting, etc.

Paid social strategy

Understand the many differences between organic and paid social media and learn how to leverage paid social in order to: expand your reach well beyond your follower base, support external site traffic, and drive product/service sales.